TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the platform announced that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a increase in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is often illogical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to educational videos, and we want to give people the ability to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its service identified as artificially created. Overall, more than 100 m pieces of content are uploaded to the app every day, making AI content a minor part of its overall inventory.
User Control Features
Members will be able to limit or boost the volume of AI content they see by opening the “manage topic” option in the application and picking “AI-generated content”. Other topics that currently be modified under the setting cover news, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines oblige creators to identify lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any believable artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the app will henceforth apply an “AI-made” tag to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2m awareness program for experts and groups to produce learning resources about ethical AI use. This initiative will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, during discussion over proposals to make redundant a large number of review team members in the UK. The company is expected to reduce 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it gets reviewed by humans. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
